Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers through 2018. The reasons for failure vary, […]
Strategy, Discovery & Prototyping: How FoCus Has Helped Our Clients
We’ve written in length about the importance of product discovery and definition and the benefits of mobile app prototyping. We do these phases with all of our clients as part of our end-to-end development process, but we also offer a service called Focus that specifically involves mobile app strategy, product definition, and interactive app […]
How We Tackle Quality Assurance at Clearbridge
In the mobile application market, there are millions of apps for users to download on their devices. Last June, Apple announced that its App Store hit a shocking 130 billion downloads. Mobile apps are used in millions of users’ daily lives, but what makes forerunning apps dominate the app market? The difference in quality […]
Why Code Reviews Are Crucial For Product Quality
Code reviews are a system of peer reviews that involve developers looking over code that they didn’t write and providing feedback. At Clearbridge, code reviews are included in our cross-developer verification process that is part of every project we work on. This post is going to describe why we have code reviews ingrained in […]
Rethinking Process: Squad-Based Agile Development
In agile mobile app development, building a product should be a collaborative and transparent process. Our process is inspired by common agile philosophies such as Lean and Kanban, which help us deliver compelling mobile experiences for our users. Our custom squad-based development process at Clearbridge Mobile consists of 5 key components: product definition, project […]
Essential Principles For User-Centered Mobile Design
Effective mobile app design covers many areas: aesthetically it should be consistent with your brand; structurally it should follow best design practices depending on the platform and devices being designed for; and from a UX standpoint, it needs to provide your users with a seamless, intuitive experience. At Clearbridge, the end user is […]
The High-Tech Era: Adapting For Survival
Adapting For Survival Consumers are expecting constant innovation in the high-tech era we live in today and if companies can’t keep up, the consequences aren’t as forgiving. Brands aren’t as resilient today as they once were and many are being forced from a highly competitive market because they lack the qualities it takes to survive. […]
Daydream and VR: Why The Industry is Growing Faster Than Expected
There’s been a lot of conversation about what’s to come for virtual reality. Daydream was showcased at the 2016 Google I/O conference just last month, suggesting that VR might become more widely accessible to consumers sooner than many expected. With basic (Google Cardboard), high-end (Oculus Rift, HTC Vive), and soon middle-market (Daydream-enabled devices) options […]
The Ultimate Design Decision: Skeuomorphism Vs. Flat Design
At the 2013 Worldwide Developers Conference, the new iOS 7 interface transformed from a rich 3D design to a flat 2D design which sparked a lot of conversation. Although both desat ign concepts are still used widely today, there are pros and cons for each style, depending on what your organization’s goals are. Before developing […]
Introducing FoCuS: The Comprehensive Mobile App Prototyping Solution
Mobile app prototyping is a tremendously valuable exercise. It allows you to create a visualization of how your mobile app will function, demonstrate user flows, and give an idea of design and layout. For those who have a good idea of what their mobile strategy is and have already gone through the product definition phase, […]
