Cambridge Global Payments Announces Launch of New Mobile App
Last week, Cambridge Global Payments announced the launch of its Cambridge Link app, available for both iOS and Android. Developed in partnership with Clearbridge Mobile, the app allows customers to handle all of their FX trading and payments needs, on-the-go directly from their mobile devices. Cambridge Link is designed for existing Cambridge clients, […]
How to Transition to a New Mobile App Development Firm
Sometimes, companies find themselves in the position where they need to find a new mobile app development firm. Whether it be a change in business model, scalability needs, performance issues or another reason- the current vendor is no longer the right fit. We’ve helped a number of clients make the change and will leverage […]
How Flexibility in Mobile App Development Can Boost Product Quality
Projects fail for a myriad of reasons ranging from a lack of transparency during development to shortened project deadlines. The commonality between many project failures is a lack of flexibility with project constraints. Avoiding project failure, however, requires knowing exactly what causes the project to fail in the first place. The project management triangle is comprised of […]
7 Key Benefits of Mobile App Deep Linking
Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant content, as opposed to your app’s […]
App Delivery: Partnering With a Firm vs. In-House Development
As more organizations look to ramp up mobile development efforts, many are struggling with a key decision: do we keep mobile efforts in-house, or find a mobile app development firm to partner with? This is not a question that is easily answered. In fact, it may not even be the right question. […]
How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you […]
8 Advantages of Using Swift for iOS Development
For a long time, Objective-C was the primary programming language used for creating OSX and iOS applications. Objective-C is fundamentally a superset of C with added object-oriented features and dynamic runtime. In 2014 Apple introduced a new programming language called Swift which was described as “Objective-C without the C”. Swift is fast, safe, […]
Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?
Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals. Source: Amazon With “Mobilegeddon” eliminating all doubts about […]
7 Mobile App Development Trends to Watch Out For in 2017
This past year shaped up to be a phenomenal year for the app economy, and 2017 is set to be another progressive year. There’s been a continuous growth in the number of companies that are adopting the mobile-first mindset, and realizing that mobile is no longer an optional investment, rather a necessity. Mobile is […]
How to Maximize The Lifetime Value of Your Mobile App Users
User Lifetime Value (LTV) is the measure of a user’s value over a period of time. LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability of your app. There are several factors that […]
