Beacon Technology: What It Is & How It Works
Low cost, easy to use and install, and incredibly effective, beacon technology has become a popular way to engage with customers – especially in retail and marketing. Picture this: you step into a store to look at their shoe display, and suddenly you get a notification on your smartphone. You check it and discover a […]
Mobile Commerce: Definition, Advantages & Disadvantages
Chances are, you’re one of the more than 6 billion people on the planet that owns a smartphone. You may even be reading this on a mobile device! As such, it’s safe to assume you already know how much of an impact that device has on your everyday life. These days, most of us – […]
How Retailers can Leverage Mobile Apps During The Holidays
The world’s top retailers are beginning to realize the critical role mobile plays in the omnichannel shopping experience. Brick-and-mortar locations no longer represent the majority of holiday traffic. Retail mobile apps and the role they play in marketing, sales, and operations are a vital and dynamic part of this shift. Statistics from the […]
Does Your E-commerce Site Really Need a Mobile App?
E-commerce has been on the rise for a while, and although desktop purchases still prevail over mobile sales, advancements in mobile app development will encourage a surge in mobile commerce (or m-commerce) seniority. The demand for mobile app development in retail is growing every year. More than ever, today’s retail landscape relies on […]
Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?
Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals. Source: Amazon With “Mobilegeddon” eliminating all doubts about […]
How Retail Apps Are Adding Value For Your Customers
Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions. Consumers have new shopping habits and are now relying […]
The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile shopping. The survey found that: 33% […]
Download: A Retailer’s Guide to App Analytics
A Retailer’s Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool for improving operational efficiencies in-store, driving more impactful marketing, […]
Retail Shoppers Are Demanding Mobile Apps – Here’s Why
Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story: The typical app visitor spends 201.8 minutes a month in retail apps […]
How Mobile Apps Can Increase Operational Efficiency In-Store
Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise. At Clearbridge we have a wealth of experience bringing products to market for retailers, […]
