The Step-By-Step Guide to Mobile App Design and Discovery
A thorough product discovery session is an important, yet often overlooked aspect of mobile app development. Too frequently, businesses emphasize usability at the expense of usefulness. While the former is crucial, it is pointless without considering the latter. Clearbridge Mobile’s Design and Discovery session helps ensure the mobile products we launch are not only usable […]
A Beginner’s Guide: POC vs Prototype vs MVP
Many companies struggle to decide if creating a proof of concept (POC), a prototype, a minimum viable product (MVP), or a combination, is the right way to approachmobile app development. Understanding and carrying out these three methods of mobile product validation properly can significantly improve the chances of winning investor buy-in and acquiring funding, reducing […]
[Infographic] A Guide to Mobile App Development: Web vs Native vs Hybrid
There are three main mobile app types you can explore for your mobile app development project: web, native and hybrid. Depending on your business objectives and overall product goals, this decision can make or break the success of your mobile strategy. Deciding to build your mobile product as either a web, native or hybrid app […]
6 Steps for a Successful Mobile App Launch
The end goal of mobile app development is to launch or re-launch a mobile product that not only drives downloads but also maintains high user engagement and retention rates. Unfortunately, attracting attention from potential users and standing out in the app market has become increasingly difficult. This is largely due to a saturated market that […]
Sports Betting App Development: A Basic Guide
Placing bets on the outcome of sporting events has been a popular past-time around the world for thousands of years. Even the Romans placed bets on chariot races! Today, that tradition has carried on into one of the fastest growing segments of the global gambling industry. In fact, the global sports betting market was valued […]
Tips for Scaling Mobile Apps Beyond An MVP
The point of building a minimum viable product (MVP) app is to eventually build it up into a full-scale solution. But this is not an easy, or quick task. In order to successfully achieve this goal, you’ll need a complete plan, knowledge of the market, and an understanding of how scaling mobile apps works. To […]
VR Application Development: A Guide for Enterprises
Whether or not you consider yourself a “gamer,” you may have some experience with virtual reality, or VR. The gaming industry has taken this technology and run with it, developing it to the point users can be completely submerged in a virtual environment. It has become so well known in gaming that the first examples […]
When is it Time to Find a New Mobile App Development Partner: A Guide for Enterprises
There are, on occasion, situations that force you to reconsider your mobile app development partner. Maybe your previous partner was unable to continue working on the partner due to internal forces. Maybe you’ve discovered you prefer the approach a different company uses and you like to change things. Or, just maybe, half-way through development it […]
How Design Thinking Leads to a Better Minimum Viable Product (MVP)
Until recently, it was somewhat forgivable for businesses to underestimate the importance of flawless user experience (UX) in mobile app development. Not anymore. Customer acquisition, retention, and satisfaction don’t stand a chance against poor user experience. People are incredibly selective about mobile applications. If an app is going to gain prime real estate on someone’s […]
How to Prioritize Features For Your Mobile App MVP
In mobile app development, a minimum viable product (MVP) identifies, validates (or invalidates) the highest-risk assumptions about a mobile product. Starting a development project with an MVP is the best way for companies to ensure long-term success and ROI. A mobile app MVP is a minimal and usable form of a complete product to release and test […]
