[Infographic] A Guide to Mobile App Development: Web vs Native vs Hybrid
There are three main mobile app types you can explore for your mobile app development project: web, native and hybrid. Depending on your business objectives and overall product goals, this decision can make or break the success of your mobile strategy. Deciding to build your mobile product as either a web, native or hybrid app […]
50 Mobile App Statistics for App Growth in 2022
Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. While global lockdowns brought a lot of uncertainty to many […]
Track These 12 Mobile KPIs and See More ROI
A mobile app can be a lot of things to a lot of enterprises: a source of revenue, a communication tool, a way to raise brand awareness or a way to connect with customers amongst many others. However, many business leaders fail to recognize that a mobile app is not a “set it and […]
Mobile App Design: Designing for a Web App vs. Native App
One of the major decisions enterprises face early on in the mobile app development process is building a native app, web app, or a hybrid of the two. This decision not only influences the overall design of a mobile product but also impacts how users interact with your specific product. Inevitably, this will dictate […]
5 Advantages of Introducing Self-Service Mobile Apps in Retail
As businesses around the globe prepare for the impact COVID-19 will inevitably have on their bottom line, businesses in the retail industry will be amongst those affected most. Leaders in this industry are now scrambling to address inefficiencies, discover which business processes can be automated, and ultimately, find ways to cut costs in business. […]
Rethinking Mobility: Twenty Perspectives on Mobile Transformation in 2020
Business leaders are always thinking about the future, but their planning timeframes sometimes don’t commit to immediate, incremental change. Many leaders favor taking a “wait and see” approach to implement mobile technologies, but consistent, small actions create momentum so that it’s possible to confront future disruptions on the organization’s terms. The following blog […]
DevOps & Change Management In The Enterprise World
As the enterprise mobility landscape continues to become more complex, one of the more prevalent challenges faced by enterprises around the globe is how to ensure changes (be it logistical, new software implementations, or even a move to new office space) impact the business positively rather than negatively. Traditionally, change management processes such as Information […]
The 10 Most Common Mobile App Development Questions Answered
Mobile strategy, specifically mobile app development, is a priority for many businesses. Bringing an app to market requires substantial research and strategic planning. When you begin the process, there are several questions you need to consider. Understanding the following ten questions will help guide your decision-making process and determine the appropriate mobile strategy to achieve […]
5 Major Mobile App Budgeting Mistakes
Mobile app budgeting is a task not many companies are adequately equipped for. Despite the prominence of mobile and the number of organizations that are realizing its importance, it’s surprising how little is understood about what it takes to build a fully functional, user-ready mobile app. The result of this knowledge gap is that […]
Anticipate User Drop-Off With a Mobile App Cohort Analysis
A significant aspect of mobile app development is the strategy you put in place to drive awareness and acquisition. But more importantly, you need to identify the specific features of your product that keep active users coming back and form a retention strategy backed by those insights. While user acquisition may seem like a […]
