10 Key Features to Include in Your Streaming App
The way we consume media like TV shows, movies, and even music, has changed drastically over the last several years. Video rental stores like Blockbuster have gone the way of the dinosaur, and streaming media has risen to take their place. As a matter of fact, an incredible 85% of US households have at least […]
5 Key Benefits of Native Mobile App Development
Building a mobile app has become a top priority for many companies. However, it’s often difficult to choose a development approach as the lines between the various options are becoming increasingly blurred. In our recent post, A Guide to Mobile App Development: Web vs Native vs Hybrid, we broke down the three options and outlined […]
The Step-By-Step Guide to Mobile App Design and Discovery
A thorough product discovery session is an important, yet often overlooked aspect of mobile app development. Too frequently, businesses emphasize usability at the expense of usefulness. While the former is crucial, it is pointless without considering the latter. Clearbridge Mobile’s Design and Discovery session helps ensure the mobile products we launch are not only usable […]
A Beginner’s Guide: POC vs Prototype vs MVP
Many companies struggle to decide if creating a proof of concept (POC), a prototype, a minimum viable product (MVP), or a combination, is the right way to approachmobile app development. Understanding and carrying out these three methods of mobile product validation properly can significantly improve the chances of winning investor buy-in and acquiring funding, reducing […]
Beacon Technology: What It Is & How It Works
Low cost, easy to use and install, and incredibly effective, beacon technology has become a popular way to engage with customers – especially in retail and marketing. Picture this: you step into a store to look at their shoe display, and suddenly you get a notification on your smartphone. You check it and discover a […]
The Benefits of Building a Minimum Viable Product (MVP)
What do highly successful apps like Spotify, Uber, and Instagram, have in common? They all have used a Minimum Viable Product (MVP) process, not only to test the viability of their respective products, but to build functionality. Through an MVP process, these apps gradually evolved over time, based on user testing data and feedback. Eventually, […]
7 Key Predictions for the Future Of Voice Assistants and AI
When voice emerged in 2011 with Siri, no one could have predicted how it would drive tech innovation. Now, more than a decade later, it’s estimated that 35% of Americans over the age of 12 own at least one smart speaker (i.e., Google Home, Amazon Echo) and mobile users are three times more likely to […]
[Infographic] A Guide to Mobile App Development: Web vs Native vs Hybrid
There are three main mobile app types you can explore for your mobile app development project: web, native and hybrid. Depending on your business objectives and overall product goals, this decision can make or break the success of your mobile strategy. Deciding to build your mobile product as either a web, native or hybrid app […]
ML & AI Mobile Apps: How to Integrate the Tech
Advancements in Machine Learning (ML) and Artificial Intelligence (AI) are transforming mobile app development. ML/AI mobile apps now have the power to understand speech, discern images, interpret gestures, and more. But more than that, they allow users to connect with the world around them in new and exciting ways. And users have embraced the new […]
Why Apps Fail: 6 Prominent Reasons & How To Avoid Them
Typically, a person will decide to download an app in only a few seconds. At the same time, the massive volume of apps available intensifies competition for user attention. As of May 2022, a combined total of 5.5 million apps are available between the Google Play Store and Apple’s App Store alone. So, in today’s […]
