How Retail Apps Are Attracting The Millennial Shopper
With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging millennial shoppers. Already, major brands are pivoting their customer […]
Overcoming tvOS Development Challenges: Focus, Animations, and Search
We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the focus engine, and implementing more accessible search functionality. […]
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate isn’t cut and dry. Canned solutions may end […]
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high level, this means tailoring the service or […]
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience, […]
How Hotels Can Use Mobile Apps to Enhance The Guest Experience
Customer expectations and behaviors have changed. Almost every one of your guests is carrying a smartphone or tablet. Time spent within mobile apps is increasing tremendously. And with carriers making it easier to use devices across borders, people can stay connected anywhere and at any time. Like so many other industries, those in hospitality are […]
How Mobile Apps Are Driving OmniChannel Retailing
How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they […]
6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process has become a lot simpler. That said, there […]
How tvOS Can Change The Face of Travel And Tourism
With tvOS opening the floodgates for a more diverse collection of content on Apple TV, there is an opportunity for the travel and tourism industry to create new experiences on an almost entirely untapped medium. The Airbnb tvOS app is an early example of the possibilities. According to Airbnb, the […]
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2 […]
