How Retail Apps Are Adding Value For Your Customers
Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions. Consumers have new shopping habits and are now relying […]
The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time” – Ooyala Global Video Index Q4 2015 While cord-cutter has been a common industry term ever since people started moving away from […]
The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile shopping. The survey found that: 33% […]
Download: A Retailer’s Guide to App Analytics
A Retailer’s Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool for improving operational efficiencies in-store, driving more impactful marketing, […]
Using Video Metrics To Drive Product Evolution: QoS Metrics
This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) […]
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part one of […]
Using Video Metrics to Drive Product Evolution: Content & Business Metrics
This is the first of three posts in our Video Metrics Series. For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data collection is iterative, allowing you to learn […]
Retail Shoppers Are Demanding Mobile Apps – Here’s Why
Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story: The typical app visitor spends 201.8 minutes a month in retail apps […]
How Mobile Apps Can Increase Operational Efficiency In-Store
Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise. At Clearbridge we have a wealth of experience bringing products to market for retailers, […]
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an […]
