Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high level, this means tailoring the service or […]
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience, […]
How Hotels Can Use Mobile Apps to Enhance The Guest Experience
Customer expectations and behaviors have changed. Almost every one of your guests is carrying a smartphone or tablet. Time spent within mobile apps is increasing tremendously. And with carriers making it easier to use devices across borders, people can stay connected anywhere and at any time. Like so many other industries, those in hospitality are […]
How Mobile Apps Are Driving OmniChannel Retailing
How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they […]
6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process has become a lot simpler. That said, there […]
How tvOS Can Change The Face of Travel And Tourism
With tvOS opening the floodgates for a more diverse collection of content on Apple TV, there is an opportunity for the travel and tourism industry to create new experiences on an almost entirely untapped medium. The Airbnb tvOS app is an early example of the possibilities. According to Airbnb, the […]
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2 […]
How Beacons Can Boost Your Retail Sales
With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and profitable. Now, retailers can add another weapon to their […]
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How The New Apple TV Will Transform The TV Experience
Announced yesterday, the new Apple TV may have what it takes to transform the TV space. With a myriad of new features and functions introduced, the platform will be much more appealing to consumers and developers alike. Since its initial launch, one of the greatest downfalls of Apple TV – despite its success […]
