How to Perform A/B Testing on Your App Store Listing
A mobile app user decides whether or not to download an app in only a few seconds. These critical few seconds don’t afford marketers much leeway to tell an app’s story, let alone convey its unique value proposition. We often write about why you need to plan marketing initiatives before mobile app development, […]
How To Use Mobile App ASO And SEO For Your App Promotion
With the proliferation of the internet and numerous powerful online promotion techniques, creating and distributing an excellent app is now an option to many. However, this also makes the digital landscape fiercer for mobile app publishers. Today, when promoting your app, you’re competing with 3.8 million Android apps and over 2 million iOS apps. […]
Automated vs. Manual Mobile App Testing: Do You Need Both?
In quality assurance (QA), testing automation is one of the greatest champions of speed. But, when it comes to functionality and first impressions, there is no substitute for manual testing. The fact is, even as automated testing software becomes more refined, manual mobile app testing still plays a huge role in shipping quality applications. […]
Anticipate User Drop-Off With a Mobile App Cohort Analysis
A significant aspect of mobile app development is the strategy you put in place to drive awareness and acquisition. But more importantly, you need to identify the specific features of your product that keep active users coming back and form a retention strategy backed by those insights. While user acquisition may seem like a […]
3 Innovative Ways Blockchain Impacts Mobile App Development
To many, blockchain technology is synonymous with cryptocurrency. It’s powered by Bitcoin, Litecoin and many other IPO backed cryptocurrencies that have valuations in the millions. Beyond that, the technology itself is quite remarkable. Housing a remarkable capacity for unifying complex, encrypted data streams in a secure mesh, blockchain has many attributes that make […]
The Ultimate Mobile App Development Checklist [Free Download]
Whether you’re researching mobile development companies for the first time or you’re looking to develop the next version of your iOS and Android apps, you should prepare to answer key questions about app development to give you a better understanding of what’s involved. This checklist includes questions for various stages of app development, […]
Behind-the-Scenes as an App Developer at Clearbridge Mobile
Working at Clearbridge is a unique experience, one that many of us agree is an opportunity that cannot be passed up. Why is this, and what is it really like being a part of the Clearbridge team? Over lunch last week, I sat down with Android Developer, Alexey Redchets and dug into […]
WWDC 2018: What’s Next for Mobile App Development?
Apple’s WWDC 2018 came to a close last week, and this year’s keynote showcased several new updates that will undoubtedly shake up mobile app development. Here’s what you need to know. iOS 12 To no one’s surprise, Apple unveiled their next mobile operating system – iOS 12. This year’s emphasis is on speed […]
A Day in the Life of a Mobile App Architect at Clearbridge Mobile
By 2021, global app downloads are anticipated to spike to 352 billion. Mobile apps are habitual for most people, but very few are aware of the architecture in place underneath the surface of their favorite applications. At Clearbridge Mobile, our Mobile Architects contribute to a highly collaborative, team-oriented environment and occupy an important role […]
Google I/O 2018: The Biggest Highlights From This Year’s Developer Conference
Google I/O wrapped up last week in Mountain View California and, like always, this year’s conference revealed several exciting announcements about the year ahead for Google. This year, the company shared their plans for Android P, Google Assistant, Google Maps, and a few other updates poised to impact the mobile app development landscape. […]
